Welcome

Tell us about your business. We'll build your brand from here.

Your answers give our team everything we need to create your initial independent brand, landing page, messaging direction, local positioning, and standard launch materials as a Certified Aging In The Comfort Of Home® Independent Dealer.

About 15 minutes. Move at your own pace.
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You'll review everything before submitting. Nothing leaves this page until you're ready.

Step 2 of 9

Business basics

The essentials we need to start your file.

Owner full name

Business name (DBA, if different)

If you don't have one yet, write what you're considering. We'll help refine it.

Legal business name

Contact email

Contact phone

Preferred public email

Preferred public phone

Street address

City

State

ZIP code

Year business was founded

Existing website URL

Preferred domain name

Business hours

I have an existing brand.

Step 3 of 9

Your service area

Where you plan to operate. We'll use this to shape your launch messaging and local positioning.

Primary ZIP code you'll serve

Primary county

Surrounding cities or counties you'd like to reach

Additional counties served

Top 5 priority cities

Areas you do not plan to serve

Travel radius for a typical project

Market type

Languages spoken (optional)

Anything else about your service area we should know?

Step 4 of 9

Brand foundation

Share the inputs that will shape your brand. Your final direction will be developed by our team using what you provide here.

Preferred brand name to lead with

Tagline ideas (optional)

Three to five adjectives that describe how your brand should feel

Color leanings

Pick any that resonate. We'll align with the broader brand system.

Greens and natural tones Blues and trust tones Warm earth tones Gold or metallic accent Bold and high contrast Clean neutral palette Open to our team's recommendation

Anything to avoid?

Logo style preference

Preferred font style

Brands or competitors you like

Brands or competitors you dislike

Local landmarks, symbols, or community references that may inspire the brand

Preferred imagery direction

Any colors, symbols, words, or styles that should not be used

Our team develops the final brand direction using these inputs. Nothing you write here locks in a creative decision.

Step 5 of 9

Audience and positioning

Who you want to serve, and what sets you apart in your local market.

Who do you most want to serve?

Where do your best customers come from today, or where do you expect them to?

What makes you different from other contractors or modification companies in your area?

Primary referral targets

Main customer concern you expect to solve

What do you want families to feel after working with you?

Primary differentiator

Secondary differentiator

Local organizations, referral sources, or community groups you want to be associated with

Local events, expos, churches, veteran groups, clinics, or referral sources you already know

Step 6 of 9

Experience and training readiness

Where you're coming from, and where you'd like the most support before launch.

Services or project types you're most interested in learning about during Certification

Areas where you feel most confident today

Areas where you want the most training

How you expect to participate in the work after training

Licenses, credentials, or trade experience you already have

Local subcontractor or installer relationships, if any

Any training concerns or questions you'd like our team to know

Final service offerings are shaped after Certification and depend on training, qualifications, licensing, local requirements, and independent business decisions.

Step 7 of 9

Your story

Your story is what families will connect with most. Speak from where you are, and we'll shape it from there.

Why does this work matter to you?

Tell us about your relevant background

Was there a moment that made you want to do this?

What do you want your local reputation to be?

What would make this business meaningful to you beyond the work itself?

Step 8 of 9

Launch preparation

Our team will use your answers to prepare your initial launch materials. Share anything that will help us shape the right message, visuals, and local positioning for your business.

Existing website URL, if any

Existing social profile links, if any

Existing logo or brand materials, if any

Existing customer reviews or testimonials, if any

Photos of completed work, the dealer, or team

Existing business cards, flyers, brochures, or ads

Words, themes, or messages you want included

Words, themes, or messages you want avoided

Most important launch priority

Notes for the internal launch team

The Aging In The Comfort Of Home® team is developing your initial launch materials using these inputs. You will not need to select assets from a menu.

Step 9 of 9

Review and submit

Take a moment to look over everything. You can jump back and edit any section.

Independent dealer disclaimer

Dealers with Aging In The Comfort Of Home® operate as independent business owners under their own brands. No geographic territory is granted or protected. No continuing services, updates, portals, or assistance are included after Certification unless separately agreed in writing.

The information above is accurate and I'd like to submit it to the Aging In The Comfort Of Home® team.